Revenge In Beowulf And Iliad - 1605 Words

According to the Merriam- Webster dictionary Vengeance or revenge is defined as â€Å"a punishment inflicted in retaliation for an injury or offense†. Vengeance could be classified as a form of justice at times. And is seen through Beowulf and Iliad. In Beowulf, it seen through numerous characters. Revenge is a unique emotion in which is can be very motivating to accomplish a certain task, to serve for justice. In Iliad, Achilles using the feeling of Revenge to complete his journey. Comparing the two stories, vengeances is shown in both, and both stories have a unique way of related the events of the story to the events and the culture and society at the time the stories were written. Revenge in Beowulf: In Beowulf revenge is a motivating†¦show more content†¦The love a mother shares for her child is unexpectedly powerful, and although Grendel s mother may be weaker and smaller in size compared to Beowulf, she has he own advantages, as she is fighting in her own cave which was under the lake. She put up a fight under her mother’s fury, and her spike and heath of revenge as she realizes that it was Beowulf that killed her son, although Beowulf defeated her with the help of his weapons and his skills from being a warrior. Grendel’s mom was the first fight of revenge within the poem, and it served as a warning to mankind, that everyone must not fight based purely on revenge, and it will not end in favor of the city. It therefore, proves that that holding on to someone or something for long periods of time, could eventually destroy oneself mentally or physically. It is interesting to that the revenge of Grendel’s mother almost was a example to take not, th at revenge doesn’t solve our problems, this seems to be mentioned again at the end of the poem by Wiglaf. Another example of revenge seen in the poem Beowulf is the Germanic tribe. With this example, it is unique in the sense that the Germanic tribe was used in hopes of peace in Garland. Hrothgar was hoping to make peace by having his daughter marry into the Hathobards. Although upon, Beowulf return, he saw that this plan had its flaws and was unsure of the success of the plan. The last main example of revenge seen in BeowulfShow MoreRelatedEssay on Beowulf and Achilles1178 Words   |  5 PagesBeowulf and Achilles Beowulf is a story about a man named Beowulf who desired fame and fortune in life. The Iliad had a character named Achilles who is similar to Beowulf because he also desired glory. But they are two completely different stories written at different times and different places by different people. Both stories have unique qualities such as dragons in one and multi-gods in the other and that is what makes fictitious stories like these classics. Since achieving fame is aRead MoreAnalysis Of The Poem Beowulf 851 Words   |  4 PagesThis essay offers literary analysis of Beowulf, the oldest epic poem that has survived in English literature. It is also widely known as the earliest surviving piece of literatures in vernacular European Literature. The language of this poem is Old English, spoken by Saxon people. This poem depicts a traditional story that is a part of oral Germanic tradition. As per experts, this is work of a single poet and was composed in then England. It has been de termined by the scholars that this poem wasRead MoreLiterary Works Based On War And Heroism1003 Words   |  5 PagesLepine Instructor Lovoy English 271 June 22, 2015 In reading The Iliad and Beowulf, one can conclude they are both literary works based on war and heroism. The hero in the Iliad is Achilles, who is from Greece and is the Archaen army’s greatest warrior in the battle of the Trojan war. Beowulf, a Geatish warrior has come to help the Danes in their long fight against Grendel, showing his heroism. Both characters Achilles and Beowulf share some similar traits such as their thirst for glory, their abnormalRead MoreDeath Of The Great Mysteries Of Human Existence1187 Words   |  5 Pagesliving honorably, so that the individual may be remembered well. The Greeks trusted that their words and deeds would survive them on earth after death. This theme of death coupled with this â€Å"heroic code† can be further reviewed in Homer’s The Iliad. The Iliad is an epic poem by the Greek poet Homer, which describes some of the most significant events towards the end of the Trojan War. In particular, it recounts the acts and character of the Greek warrior, Achilles. Although Achilles wishes to liveRead MoreBeowulf Vs. Achilles Essay754 Words   |  4 PagesTasia McCoy Sophia DeSilva English 12 30 September 2015 Beowulf Vs. Achilles The Old English poem, Beowulf, doesn’t have an author. Nobody is one hundred percent sure about the history of Beowulf. All they know is that its about a warrior and a monster in conflict. Homer wrote â€Å"The Iliad,† roughly a thousand years before Beowulf. They were both a part of the ancient Greek world. Though Homer was blind, some scholars believe that a philosopher as a blind man had an exceptional inner vision. (72)Read MoreHeroes Are The People In The Society That We Admire For1048 Words   |  5 Pagesliterature, the community also shapes the heroes too. The motivation and zeal of the heroes to attain more are always shaped by their culture (Heroes and The Homeric Iliad). Social conditions and culture create the essence of the hero in which the people need at the time. In my case, I will be making a comparison of the Achilles, Beowulf, and Aeneas. All the three heroes portrayed different ideas that motivated their actions. Achilles is considered as the greatest warrior, although, he is a complexRead MoreRemarkable Minds: The Influence of Great Texts1117 Words   |  4 Pagesthe many texts represented in the curriculum several can be seen as exemplar texts which have made an important and lasting impact on society and literature. In consideration of this fact, five texts stand above the rest including The Iliad, Plato’s Republic, Beowulf, Paradise Lost, and A Modest Proposal. Each text influenced the world after it was written and continues to be taught in great detail, separating it from texts of lesser importance. The emphasis of these texts throughout the curriculumRead MoreAchilles vs Beowulf compare and contrast Essay1150 Words   |  5 Pagesï » ¿Compare and contrast Achilles vs Beowulf The way of the warriors Achilles and Beowulf were two characters that had an amazing power that made his name lives for hundreds of years. Great warriors need some to have some specific characteristics to reach their fame because we have seem in some heroes that they have gods strong, a unique way to be and goals to achieve. Comparing the character of Achilles and Beowulf who were two of the best warrior of the history we could know if there areRead MoreBeowulf Essay : Beowulf 1473 Words   |  6 PagesHyunsu (John) Kim Prof. Hohl ENG2800 November 10, 2016 Beowulf Paper II The poem, Beowulf, explores its protagonist’s—Beowulf’s—heroism through a series of three increasingly difficult conflicts with Grendel; Grendel’s mother; and the dragon—, each of which exemplifies an aspect of the Anglo-Saxon heroic code. Beowulf’s first encounter with Grendel demonstrates the importance of reputation as a means of establishing one’s legacy, even beyond death; Beowulf’s triumph over the seemingly indomitableRead More12 Literary Piece1670 Words   |  7 Pages12 Literary piece that have Influenced the World 1. The Bible or the Sacred writings: This has become the basis of Christianity originating from Palestine and Greece 2. Koran: The Muslim bible originating from Arabia 3. The Iliad and the Odyssey: These have been the source of Myths and Legends of Greece. They were written by Homer. 4. The Mahabharata: The Longest epic of the world. It contains the history of religion in India. 5. Canterburry: it depicts the religion and customs of

Essay on Hells Kitchen and the Capeman Murder - 1185 Words

Hells Kitchen and the Capeman Murder Hells Kitchen is the section of Manhattan that is between 34th and 59th Streets and from 8th Avenue to the Hudson River. It was the home of New Yorks most dangerous criminals from the early tenement days to Prohibition to the Westies. The population consisted of poor people who lived in a disorderly fashion and expressed themselves with a demanding spirit. Mayhem and reports of criminal homicide from the late nineteenth century on supply a good idea of daily life in Hells Kitchen. These reports illustrate a neighborhood full of crime, poverty, religious worship, hard work and family commitment. Vampires, Dragons, and Egyptian Kings divided by race, ethnicity, and neighborhood boundaries†¦show more content†¦Second, during the drafting of the Civil War there was a lot of chaos and many fatal riots against the rich because they were able to buy there way out of the war, including the protest of the Conscription Act. Differences in the beliefs of these people led to a se gregated community and the creation of gangs had begun. The first neighborhood gangs were formed by the massive amount of children (often referred to as sea urchins) that became homeless after the Civil War. The Dutch Heinrichs led the 19th Street Gang and it was known as one of the most infamous cliques around. They commanded tribute from factory owners and merchants, they broke into houses and they abused and robbed strangers. The gangs leader -- Dutch Heinricks -- was incarcerated after attacking a police Captain. Thereafter came the Gophers, who were targeted for arrest after the slaying of a man named William Lennon in a bar at 45th Street and 11th Avenue, and the Dead Rabbits who lived in the filthy tenements west of 7th Avenue in the 20s and 30s. By the 1900s, 36th Street to 59th Street west of 9th Avenue became an area of dirty tenements and factories forming a depressing and dark neighborhood that carried out the nature of slum life. The murder rate (often committed by gang members) in this section of the city continuously multiplied. The practices of the local criminal and the Westies gang in the middle of theShow MoreRelatedGang Violence in New York as Presented by West Side Story958 Words   |  4 Pagesstories about these gangs in the news as well as more public awareness. One of these stories broke out during the musical’s Broadway run in 1959. In a public park in Clinton and Midtown West (also known as Hell’s Kitchen), there was a brutal murder of two young teenagers. The specific location the murders took place was between 45th and 46th streets. There were some white teenagers on the playground, and when a group of boys from three different gangs (The Vampires, the Young Lords, and the Heart Kings)

Customer Experience of Marketing Activities †MyAssignmenthelp.com

Question: Discuss about the Customer Experience of Marketing Activities. Answer Project plan and structure Customer experience is an important focus of marketing activities in any industry. This is because customer experience determines the success of any product or service and the profitability of business. Marketing researchers present in competitive organization pay a lot of attention to identifying the needs and changing demands of consumers regionally and globally. This enables them to determine the factors needed for positive customer experience and a positive customer experience in turn drives customer loyalty (Gounaris 2015). Customer loyalty is maintained by providing an exceptional experience to consumers and positive customer experience is directly related to customer retention. A satisfied customers are more likely to recommend the service or product to potential consumers and affect the brand loyalty too (Nysveen and Pedersen 2014). However, the current challenges for marketing leaders is that customers are now much informed about different products and services available in market due to the advent of technologies and social media sites. Hence, all information related to product is at their finger tips now. In such case, it is challenges to constantly provide innovative customer experience to target consumers. To plan strategic factors that are necessary to improve customer experience in a dynamic and challenging business environment, there is a need to review literature on integrated customers experience and the relevant theories that drives customer experience marketing. This literature review analyzed peer reviewed journal articles by thematic analysis process and discusses the integrated customer experience under specific themes. Literature review The definition of customer experience is evolving in dynamic nature of business environment. Thematic analysis approach has been used in this literature review to search and analyze peer reviewed research article related to the topic and categorize them under key themes. The following are the themes coming out after reviewing literatures on integrated customer experience in marketing: Theories related to customer experience Many research studies have evaluated the customer-brand relationship by the application of the interpersonal relationship theory. For instance, Peter, (2014) used the interpersonal relationship theoretical framework to study about the impact of interpersonal relationship on marketing performance. It focused on social exchange theory and the uncertainty reduction theory to interpret the research data. The social exchange theory explains that give and take is necessary to strengthen any relationship, so feelings and emotions of recipient should be reciprocated to develop a good and long lasting relationship (Cropanzano et al. 2016). This concept may be applied to develop strategies for improving the customer experience too. Secondly, the uncertainty reductions theory gave idea about the stages two individual go through when they are strangers and have no knowledge about each other (Hogg, 2016). Therefore, the uncertainty reduction theory gave rise to a framework or strategies to replac e uncertainty and ambiguity with familiarity and security in an interpersonal relationship. Hence, with the use of these theories, Peter, (2014) came to the conclusion that interpersonal communication is necessary for positive influence on marketing performance. The quality of friendly interaction is one dimension of interpersonal relationship. Therefore, the study gave the implication that increased attention to relationship marketing strategies is important for sustaining customer loyalty and improving marketing performance. Changes in perception of customer experience with time: Customer experience has become a major focus in management and marketing practices. The definition of customer experience may change in different business-to-business setting. The study by McColl-Kennedy et al., (2015) provides the perspective that in todays business environment, customer experience is controlled not just by service provider, but also by the influence of devices likes smart phones and internet. Majority of studies has focused on organizations perspective to understand customer experience, however McColl-Kennedy et al., (2015) emphasized on the broad role of customers in customer experience and identifying the dynamic nature of customer experience with time. While identifying the current gap in research on customer experience, the study revealed that customers are no longer a passive recipients of products or services. They are well-informed about their choices and they provides new ideas for service innovation and enhancing customer experience. The study proposed pra ctice-based approach to understand consumer experience and this can be done by focusing customers personal value base and the factors that drive their engagement with product or services. Therefore, the study was successful in proposing future approach needed to evaluate customers perception and change in their experience overtime. Role of technology in customer experience: Internet and other technology have transformed the retail environment too. Currently, retailers are investing in different technology to provide unique customer experience. Blzquez (2014) evaluated the role of technology in enhancing online shopping experience in the fashion industry. The research particularly explored how internet and digital technology has changed the multichannel shopping experiences of consumers. The concept of shopping values was defined in this study by the hedonic and utilitarian value. Hedonic value referred to the emotive element of shopping experience whereas the utilitarian value referred to the task oriented purpose f shopping. Hedonic value may made clear by a shopping experience done for fun and pleasure. Hedonic values has been found to improve consumer loyalty and utilitarian value was considered important for developing positive attitude towards a brand in consumers (Allard, Babin and Chebat 2009). A qualitative survey was done to evaluate the experi ence of consumers in brick and mortar stores and online shopping. The study findings showed that technology was a major motivator for consumers to shop in particular stores. The consumers perception of motivation behind in-store experience, such as the hedonic or utilitarian value was also considered important for multichannel retailer (Blzquez 2014). The strength of this study is that hedonic elements in shopping experience was established and it was found that technology is a good source for retailers to integrate different channels and connect with consumers and provided them good shopping experiences. Although internet was considered to be a threat for future stores, the study gave the implication that customer experience can be improved if service providers think in all channels just like consumers. Link between customer experience and brand loyalty: Several research studies established the link between customer experience management and brand loyalty. So et al. (2016) evaluated the role of customer engagement in improving customer experience and building consumer loyalty. In the tourism industry, a customer engagement strategy is considered important to enhance customer experience and manage customer brand relationship. The review of literatures showed that consumer engagement approaches like online user-generated reviews influenced the rate of online booking and intention to book hotels. This approach is beneficial for organizations to attract and retain more consumers (Sparks and Browning 2011). So et al. (2016) used survey questionnaire methods to evaluate perception of customers related to experience in tourist industry. The study done with consumers gave insight into the role of customer engagement in build customer relationship with brand. The finding supported the fact that customer engagement is a critical factor to unde rstand service brand loyalty factors and including them in their service. Rageh Ismail et al. (2011) also highlighted the evolving nature of customer experience in the marketing discipline. The literature review evaluated the impact of customer experience on brand loyalty. The review pointed out that creating unique experience for consumers has become important to gain competitive advantage in business. Although customer experience is not a new concept, however changes in the definition of customer experience is seen with time. Studies defined customer experience in different ways. In addition, various dimensions of customer experience was also defined such as the number of interactions with brand or the hedonic factor in service experience. Several antecedents to customer experience was also defined such as the brand name, pricing, advertising and core service. All this together shaped the perception regarding service quality and consequently brand loyalty. Once a company is successful in building a loyal customer, their profitability will automatically i ncrease. This is because loyal customers will be less sensitive to price factors and focus more on relationship with the brand. Overall, this study was successful in highlighting different definitions and dimensions of customer experience. It also presented an empirical model to build consumer experience. However, the only gap in this research was that the conceptual research model was not tested for validity. Still, the research gave many important future implications to manage customer experience in organization. Another research contributed to the understanding of the integrated customer experience by connecting the dots between brand experience and brand loyalty. The relationship between customers experience with brand and the brand loyalty component of purchase and attitude was examined by means of survey with 372 consumers. The use of questionnaire supported the collection of data related to experience with a brand, feelings of trust and loyalty towards the brand. The outcome of the study showed that brand experience has a direct relation with brand attachment and brand commitment. However, the research showed no link between brand experience and brand trust. This disparity occurred because brand trust is dependent on level of involvement (Ramaseshan and Stein 2014). This research is significant because past studies focused only on the link between brand experience and customer loyalty, however this study established the link between brand experience and purchase brand loyalty. It also co ntributed to the interpersonal relationship theory. The study gave many managerial implications too by stating that managers should plan strategies to enhance brand-related stimuli such as communication, packaging and environment to influence brand experience. Business organizations have now shifted their strategies focus towards customer satisfaction and customer retention. They consider branding as an important element to establish long-term relationship with customers and enhance their experience with brand. Krystallis and Chrysochou, (2014) include service brand loyalty as a factor to measure customer experience. The on-line survey regarding the research question was done with two industries- the airline industry and the banking industry. The evaluation of both the service showed that value for money was the important brand component for consumers and brand name was not considered important for customers evaluation. The price or good value for money had a major impact on customers decision making. Secondly, the quality of interaction between the service provider and customer determines the consumers satisfaction level. The main strength of this study is that it showed that customers degree of brand loyalty is influenced not only by ove rall customers disposition, but also by brand evidence. The gap in the study is that full detail regarding brand service dimension and communication was not evaluated and future work needs to be done in this area. Strategies to manage customer experience: Customer experience management (CEM) has become a challenging task in todays business environment. The research by Homburg, Jozi?, and Kuehnl (2017) evaluated the changing marketing landscape by evaluating the experience of managers in CEM. The grounded theory approach was used to conduct the study and the perception of manager towards CEM was evaluated. The study findings gave indications about three CEM pattern. Firstly, the participants response revealed a vision towards CE and experiential response orientation. Secondly, firms capability towards CEM was found and most beneficial among them was the adaptability to CEM in different situations. The third pattern focused in cultural mindset and touch point prioritization. Secondly, the final pattern was alliance orientation and touch point journey design. This study has limitation as it is based on grounded theory approach and grounded theory may rely on researchers ability to code qualitative data. However, the strength of the study is that it led to the conceptualization of CEM and this will help to systemize the strategies taken to enhance customer experience in the marketing field. One of the leading business objectives of business leaders today is to build an strong customer experience. Hence, having good understanding about customer experience and their journey with time will have great implications for the success of business firms. This understanding is developed by Lemon and Verhoef (2016) who focused in investigating about the customer experience through customer journey. Developing this concept is considered important because customers now interact with multiple channels to decisions on buying or receiving any service. This research gave information related historical perspective of the roots of customer experience. The review of research literature indicated that customer buying behavior process models, customer satisfaction and loyalty, service quality, relationship marketing, customer engagement and customer relationship management determines customer experience. All these factors were extensively explained in the study. Secondly, the whole customer j ourney was explained through the stages of the total customer experience. The customer journey starts from the prepurchase phase, which involves searching and considering about the goals or impulse associated with a purchase. The second stage is the purchase stage which, involves the process occurring during purchase event such as customers interaction with the brand and its environment. The third phases the interaction with the brand after the purchase event. This was defined by level of usage, number of service or product request and word of mouth praise for products. The touch points involve in customers journey was also defined. The main strength of this research was that it gave holistic view about the integrated customer experience across the customer journey and this knowledge would help to enhance and manage customer experience. Summary The literature review effectively developed the concepts regarding integrated customer experience by systematically presenting key themes. Firstly, the review gave idea about the relevant theories that influence customer experience and act a guideline for improving customers relationship with the brand. Secondly, other themes of changes in customer experience and role of technology in customer experience developed the understanding regarding how customer experience has evolved and innovative methods are needed to attract consumers. Other important theme related link between customer experience and brand loyalty was a positive categorization to fully understanding the method of branding process and tactics to deliver a unique experience to consumers. The explanation regarding the customers journey during a purchase event further embedded the main concepts about the topic and this will have great implications for future managers to move ahead with strategic focus on customer experience management. References Allard, T., Babin, B.J. and Chebat, J.C., 2009. When income matters: Customers evaluation of shopping malls hedonic and utilitarian orientations.Journal of Retailing and Consumer Services,16(1), pp.40-49. Blzquez, M., 2014. Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience.International Journal of Electronic Commerce,18(4), pp.97-116. Cropanzano, R., Anthony, E., Daniels, S. and Hall, A., 2016. Social exchange theory: A critical review with theoretical remedies.Academy of Management Annals, pp.annals-2015. Gounaris, S., 2015. Customer Experience.Wiley Encyclopedia of Management. Hogg, M.A., 2016. Social identity theory. InUnderstanding Peace and Conflict Through Social Identity Theory(pp. 3-17). Springer International Publishing. Homburg, C., Jozi?, D. and Kuehnl, C., 2017. Customer experience management: toward implementing an evolving marketing concept.Journal of the Academy of Marketing Science,45(3), pp.377-401. Krystallis, A. and Chrysochou, P., 2014. The effects of service brand dimensions on brand loyalty.Journal of Retailing and Consumer Services,21(2), pp.139-147. Lemon, K.N. and Verhoef, P.C., 2016, November. Understanding customer experience throughout the customer journey. American Marketing Association. McColl-Kennedy, J.R., Gustafsson, A., Jaakkola, E., Klaus, P., Radnor, Z.J., Perks, H. and Friman, M., 2015. Fresh perspectives on customer experience.Journal of Services Marketing,29(6/7), pp.430-435. Nysveen, H. and Pedersen, P.E., 2014. Influences of co-creation on brand experience The role of brand engagement.International Journal of Market Research,56(6), pp.807-832. Peter, A., 2014. The Effect of Interpersonal Relationship on Marketing Performance in the Nigerian Hotel Industry.International Journal of Business and Social Science,5(2). Rageh Ismail, A., Melewar, T.C., Lim, L. and Woodside, A., 2011. Customer experiences with brands: Literature review and research directions.The Marketing Review,11(3), pp.205-225. Ramaseshan, B. and Stein, A., 2014. Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships.Journal of Brand Management,21(7-8), pp.664-683. So, K.K.F., King, C., Sparks, B.A. and Wang, Y., 2016. The role of customer engagement in building consumer loyalty to tourism brands.Journal of Travel Research,55(1), pp.64-78. Sparks, B.A. and Browning, V., 2011. The impact of online reviews on hotel booking intentions and perception of trust.Tourism management,32(6), pp.1310-1323.

John Lockes Some Thoughts Concerning Education free essay sample

According to Locke, the goal of education is not to create a scholar, but to create a virtuous man. He believes that learning morals is more important than any other kind of learning. He believes that education should create a person who obeys reason instead of passion. One of the most emphasized points in Locke’s work is that children should enjoy learning and that there is no good reason that they should dislike learning and love playing. This idea covers almost two thirds of his work on education as Locke believes that we should begin teaching humans correctly from a young age. All together, John Locke’s work emphasizes three base ideas, the concept of the tabula rasa, moral learning is more important than any other kind of learning, and that children should enjoy learning. The first subject being covered is the subject of the tabula rasa or blank slate that allows humans to think freely in a sense. We will write a custom essay sample on John Lockes Some Thoughts Concerning Education or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The concept of the tabula rasa, as told by John Locke, delves into the human mind deeper than one could simply comprehend by studying the surface of the human mind. Locke explains part of a pre-established concept introduced by Aristotle, known as priori and posteriori knowledge. His work places more emphasis on posteriori knowledge in that this learning method imposes that humans are born with a blank slate in their mind and that as they learn, subjects and ideas are essentially burned into their minds. This is based off of the basic â€Å"nature versus nurture† concept in that humans learn in one of two ways. These are either through nature, in which we are born with knowledge and that we are basically unlocking it through experience and all learning is basically recollection. The other method emphasized by Locke is nurturing, humans are taught through action and all learning is just the basic collection of new ideas. Locke held firmly the idea that with the tabula rasa, one is given the ability to bend their mind and tailor themselves to certain ways of learning. This is an important point in Locke’s Some Thoughts Concerning Education because it is the basis for the entirety of this work. This lets people define who they are, or, their character. If every human were to learn through recollection then truly we have no freedom as this means our character and mind are virtually predestined for us. Tabula rasa gives humans the freedom to learn on our own and shape our own characters without having to worry about what might come in our predetermined fates. This also slightly mixes in a single quality of priori knowledge in that once we learn something, it is permanently engraved into our minds, and as we grow older, lose our knowledge as we might, it is simply because we can not recall it. It is held within the library of knowledge that is our brain, but we simply can not remember it. The second argument I would like to introduce is John Locke’s personal views on virtues. Locke was a general liberal Protestant Christian, meaning he held very strong his values and ethics. This is apparent when he explains that moral learning is more important than any other kind of learning. Locke believed that the goal of education was not to raise a man of passion, but to raise one of reason and morals. He also held that another goal of education was not to create a scholarly man, but to create a virtuous man, much like Locke himself. Normally, on the standpoint of religion, philosophers were men of science and logic. Locke directly opposed these earlier ideas by stating that morals, virtues, and ethics were a more important section of learning than any variety of math, algebra, chemistry, etcetera. More specifically, Locke wanted the educational system to instill what he named, the Principle of Virtue. This was an idea that Locke wished to impose that would divert a child’s mental attention from their appetites and desires to reason. Locke deeply rooted his philosophies in his devout dedication to Christianity. Locke strongly supports moral learning because e believes that one who holds strong morals and implements them in their daily lives can improve the quality of society as a whole. He believes that society looks well upon the virtuous because society profits from virtuous acts. Locke wanted to teach these values to young people still going through earlier stages of development so that they would be passed down through generations as the ideal behaviours. The third and final point is L ocke’s strong emphasis on the teaching methods implemented on young children. He held a strong belief that children were the future of our society, and he was correct. This is why he disliked the educational system of his time. He did not like the concept of children being taught languages, mathematics, and science because he knew and he understood that children dislike learning these subjects. He believed that children could have fun learning due to his theory that children hate learning and love playing because they are forced to learn and they are not forced to play. Children enjoy playing because it is an instinct for children to prefer having fun and playing games than being forced to learn the difficult new concepts held within mathematics, algebra, science and languages. He says that children should be nurtured and taken seriously regardless of their behaviour or situation. In saying this, what he means to say is that children should not be beaten, or scolded, and that behaviour, good or bad, should be taken lightly and that children should not be punished for causing trouble due to their age. Locke also puts emphasis on the point that every child’s mind is different, and that teachers should tailor their education towards certain students’ characters. Locke stresses that all children should learn a manual skill such as carpentry, painting, or playing an instrument as it offers relief from the stressful hours spent learning in school. The point of Locke’s essay is to take a stand against schools in a sense. He does this by criticizing their teaching methods and offering ideas on how children should learn and how they should grow. He implements his own opinion by utilizing a strong Christian background and by analyzing the minds of young children. He argues many points and opinions in Some Thoughts Concerning Education, but the most strongly emphasized are the concept of the tabula rasa, that moral learning is the most important form of learning, and that children should be taught through less strict methods of teaching. He believes that people grow through development of the mind, rather than recollection of complicated ideas. In the nature versus nurture argument, Locke strongly supports the notion of nurturing the brain and makes that a strongly opinionated statement through one of his most influential works, Some Thoughts Concerning Education.